Brick City Kids
Brick City Kids [prod. The Ghetto Professionals]
Brick City Kids [prod. The Ghetto Professionals]
b/w
What What [prod. The Ghetto Professionals]
July 31, 2025
Fresh off a near-classic sophomore LP, El Da Sensei and the late-great Tame One, known prominently as Artifacts, adopted the moniker Brick City Kids for their contribution to the classic mid-to-late 1990s Rawkus Records twelve-inch run.
Rawkus began releasing vinyl in 1995, and soon after-thanks to funding from media magnate Rupert Murdoch, who happened to be the father of the founders' high school friend-became the premiere boutique label during the late-1990s East Coast underground movement. Although music industry politics precipitated the label's decline at the turn of the millennium, Rawkus Records played a pivotal role in raising the visibility of artists including Yasin Bey (p/k/a Mos Def), Talib Kweli, Company Flow (El-P, Mr. Len, and Big Juss), Common, Pharoahe Monch, DJ Spinna, R.A. the Rugged Man, Natural Elements (rest in peace K.A.), and many others.
What What [prod. The Ghetto Professionals]
July 31, 2025
Fresh off a near-classic sophomore LP, El Da Sensei and the late-great Tame One, known prominently as Artifacts, adopted the moniker Brick City Kids for their contribution to the classic mid-to-late 1990s Rawkus Records twelve-inch run.
Rawkus began releasing vinyl in 1995, and soon after-thanks to funding from media magnate Rupert Murdoch, who happened to be the father of the founders' high school friend-became the premiere boutique label during the late-1990s East Coast underground movement. Although music industry politics precipitated the label's decline at the turn of the millennium, Rawkus Records played a pivotal role in raising the visibility of artists including Yasin Bey (p/k/a Mos Def), Talib Kweli, Company Flow (El-P, Mr. Len, and Big Juss), Common, Pharoahe Monch, DJ Spinna, R.A. the Rugged Man, Natural Elements (rest in peace K.A.), and many others.
They also released Big L's first posthumous album, The Big Picture, in 2000.
In addition to influencing the commercial and critical revival of underground hip-hop, Rawkus provided major label distribution for artists that may have otherwise sold mostly in local music shops.
The signature 'Soundbombing' series compiled their finest singles into mix show-style albums, with the first volume, released in 1997, featuring DJ Evil Dee of Da Beatminerz as curator and host ("C'mon, kick it!").
The Brick City Kids' eponymous twelve-inch single on Rawkus Records made its way onto this classic mix:
"If you don't know whose shit this is
N!@#$ you better think twice about them Brick City Kids
"If you don't know whose shit this is
N!@#$ you better think twice about them Brick City Kids
Puff mad iz' - fuck who you are
Bringing down crews and so-called superstars".
'Brick City' refers to Newark, New Jersey, the hometown El and Tame share with luminaries like Redman, Rah Digga, and their very own Boom Skwad.
The Ghetto Professionals, consisting of JuJu from the Beatnuts and V.I.C. (later V.I.C. and Mike Heron), lace the track on some dusty, futuristic street hop. Electronics from Bit 'a' Sweet's '2086' clash over heavy drums and two MCs' b-boy science.
Tame One epitomizes Artifacts style on the second verse:
"I'm all about the weed papers and vapors
1-800 pagers and the stages
Hit live spots before the Rap Pages ".
Switching up from Side A, The Ghetto Professionals bless the B-Side, 'What What', with some cool-out vibes reminiscent of Mad Skillz From Where???
El Da Sensei makes himself known on the second half of the record:
"My slick talk be talkin'
Hittin' low spots brothers be jackin'
Still be maxin', page after page, stage after stage
Engage for snappin', happen to be true to rappin'".
R&B vocals and jazzy horns smooth out the hook while El and Tame set the track on fire.
While demographic disconnects and shady business in the record industry (including a fiasco surrounding Kool G Rap's The Giacanna Story in 2001) spelled the downfall of Rawkus Records, its rise in the mid-1990's brought us some of the dopest cuts ever pressed on wax while elevating the careers of widely celebrated hip-hop artists.
The Brick City Kids also represents the last time Tame One, who passed away in 2022, and El Da Sensei appeared together for a few years. Around 2000, Tame One joined underground collective The Weatherman, while El Da Sensei kept it moving with the true-school movement, dropping his solo debut on Seven Heads.
Given the 'Ghetto Gold' inscription on the vinyl, Rawkus knew they had something special with their initial phase of twelve-inch singles.
This Brick City Kids piece presents the best of underground hip-hop in the East Coast during the late-1990s.
The A-Side also features the DJ-style radio edit and instrumental for 'Brick City Kids'.
We lost so many hip-hop legends in the years following the worst stage of the COVID-19 pandemic, it's only right to pay respect to the eternal Tame One.
Peace to El and Tame for crafting this artifact.
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